Hilton Hotels & Resorts unveiled new lobby and room designs Tuesday for its flag brand of hotels, becoming the latest upscale, full-service chain to adopt a modern, streamlined appearance and provide more technology options for laptop-toting road warriors.

The design elements will be phased in at new or renovated Hilton hotels in the next three to five years, affecting about 40% of all properties, said Dave Horton, Global Head of Hilton Hotels.

Hilton spent $40 million to build a prototype at Hilton McLean Tysons Corner, next to company headquarters, but Horton emphasized that other properties will consider local themes and culture in finalizing their own design. New features include:

  • Clean look in bedroom, bathroom. Room furnishings will be upgraded to reflect a “clean and timeless” look, Horton says. That includes modern furniture, local art and fewer colors. Other room elements are responses to the changing demands of younger, work-at-all-hours guests: a larger desk, a roomy shower stall that replaces the tub, a lighting control panel on the side of the bed.
  • Social lobby. Like other full-service hotels that are hoping to generate more food and beverage sales, Hilton is converting the lobby to a more social space where customers can hold meetings, get together with friends or lounge with their laptop after work. More sofas, soft chairs and TV sets are placed throughout the lobby. An 18-hour bar serves coffee, pastries, grab-and-go sandwiches and cocktails, depending on the time of the day. A “technology lounge,” installed in a lobby corner, replaces the traditional business center and provides a communal work table, PC and Mac computers and a 128-inch TV screen.

Hilton didn’t disclose how much owners will spend to adopt the design for new and existing hotels. Horton estimates about $3 billion of upgrade will be completed for the properties currently undergoing renovation.

“Hilton is not going to be the brand your father stayed at,” Horton says. “In three years, you’ll see a brand that’s completely transformed.”

Via: http://travel.usatoday.com/hotels/post/2011/04/hilton-goes-for-timeless-look-in-new-designs-for-lobby-rooms/166663/1?csp=usat.me

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